Digests

– SMH, owner of Swatch, is reported to be in talks with Hagenuk, the troubled German telephone company, with a view to increasing its presence in the telecoms sector.

SMH, owner of Swatch, is reported to be in talks with Hagenuk, the troubled German telephone company, with a view to increasing its presence in the telecoms sector.

In Spain, 14 companies have withdrawn their advertising from Saturday evening schedules as a gesture of solidarity with bar and restaurant owners, whose trade has been severely affected by the live transmission of football matches…

… Spain’s TV channels have accepted bookings for more advertising than they can carry this Christmas, according to reports in Spanish newspaper ABC. As a result, prices have risen and the stations will be rationing airtime.

Bauknecht has awarded its advertising to the BMZ network on a pan-European basis. BMZ FCA Dsseldorf is to act as lead agency.

Italy’s broadcasters have agreed a code of self-regulation designed to protect the well-being of the nation’s children. Measures include voluntary restrictions in programme and advertising content.

The Eurobest awards has received 3,432 entries this year, an increase of six per cent over 1996. Sweden leads the table, with 519 campaigns submitted, followed by Germany with 442. The awards will be given out at a ceremony in Amsterdam on February 6 next year.

Danone (right) has formed a joint venture with Clover SA, South Africa’s leading dairy products company, to expand distribution of the Danone brand in the country.

Flexwork, a new network of independent agencies, has been formed to offer advertising, media and research services worldwide. Members include Serviceplan, Munich, Dufresne & Corrigan, Paris, and ING, Tokyo.

Start Advertising, a creative agency based in Munich, has formed a non-equity agreement to work with DMB&B Germany in serving the network’s clients.

Grey Direct has been appointed to handle direct marketing in support of Alfa Romeo’s latest model, the 156. The award covers Belgium, Denmark, France, Greece, Italy, the Netherlands, Spain and Switzerland.

Saturn and Media Markt, two consumer electronics retailers owned by Germany’s Kaufhof department store chain, have announced plans to open outlets in Spain, Poland and Turkey.

Turespaña, the body responsible for marketing tourism to Spain, is talking to Iberia and Telefònica with a view to partnering future advertising campaigns.

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