IWS ousts brand chief amid ad review turmoil

The International Wool Secretariat has ousted Nicola Peers, group manager for international marketing, who was appointed to the position less than two months ago.

Peers’ departure comes soon after the IWS is believed to have contacted advertising agencies about its 22m global advertising account. While the IWS claims only to be conducting a survey of agencies and denies that a pitch is underway, agency sources say they have been contacted about an agency review.

But the IWS’ behaviour, after initial contact with the agencies, is understood to have angered several senior agency figures. The organisation allegedly adopted a high- handed attitude.

Peers’ sudden departure raises questions over whether the survey of agencies will proceed. Among the agencies understood to be involved in the survey are DMB&B and

J Walter Thompson. The incumbent agency on the business is Abbott Mead Vickers.BBDO.

Peers was given the job, which carried responsibility for global marketing of the Woolmark brand, after her predecessor David Conners was promoted to global director of operations.

Before joining the IWS, Peers was marketing director of Sopexa, the consultancy body for the French food and wine industry, but she quit in July following cuts to its marketing budget (MW July 24). The company has not sought to replace her.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here