Lottery merchandising activity faces axe

National Lottery operator Camelot’s merchandise and licensing division National Lottery Enterprises has been dealt a severe blow following the collapse of a number of its deals.

The Enterprises division was set up in June 1995 to market National Lottery merchandise such as gold jewellery bearing the crossed fingers logo, key rings, pens and Christmas cards. But all these products have been scrapped this Christmas.

NLE also aimed to form “marketing partnerships” with top brand companies. But two of its three partnerships are being axed. McVitie’s says an agreement to use the National Lottery logo on its cracker brands, including TUC and Kraka-wheat, has been scrapped. The deal, signed last March, offered in-pack vouchers for Lottery tickets.

Frozen chip and pizza company McCain’s says it will not renew a deal to exploit the Lottery logo on its products, though a spokesman says this position could be reviewed.

The only deal which is certain to continue is with mail order company Freemans. There are no other marketing partnerships in the pipeline.

NLE manager Robin Bowler has been moved out of the division to take over the role of marketing manager for Instants.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here