Lottery merchandising activity faces axe

National Lottery operator Camelot’s merchandise and licensing division National Lottery Enterprises has been dealt a severe blow following the collapse of a number of its deals.

The Enterprises division was set up in June 1995 to market National Lottery merchandise such as gold jewellery bearing the crossed fingers logo, key rings, pens and Christmas cards. But all these products have been scrapped this Christmas.

NLE also aimed to form “marketing partnerships” with top brand companies. But two of its three partnerships are being axed. McVitie’s says an agreement to use the National Lottery logo on its cracker brands, including TUC and Kraka-wheat, has been scrapped. The deal, signed last March, offered in-pack vouchers for Lottery tickets.

Frozen chip and pizza company McCain’s says it will not renew a deal to exploit the Lottery logo on its products, though a spokesman says this position could be reviewed.

The only deal which is certain to continue is with mail order company Freemans. There are no other marketing partnerships in the pipeline.

NLE manager Robin Bowler has been moved out of the division to take over the role of marketing manager for Instants.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here