Ian Metcalfe has chosen the wrong target in his letter “Poster proves creative dearth” (MW November 27).
When my company helped Mills & Allen launch its “Twins” poster sites a few years ago a competition was held in which creative teams from advertising agencies were invited to come up with non-commercial posters which best demonstrated the uses to which “Twins” – linked 48-sheet panels – could be put.
The winner, Environ-Mental, campaigning against the destruction of the rainforests, went up on the new panels, helping to launch the concept and benefiting what most of us would see as a worthwhile cause at the same time.
In this case, the name or logo which Ian seeks belongs to M&A and it’s clearly visible in the photograph.
It may of course be unusual these days to see posters used to communicate ideas rather than tangible products, but that of course is how it all began – something our political parties have not forgotten.
Jackson & Jackson