M&A defends its double vision

Ian Metcalfe has chosen the wrong target in his letter “Poster proves creative dearth” (MW November 27).

When my company helped Mills & Allen launch its “Twins” poster sites a few years ago a competition was held in which creative teams from advertising agencies were invited to come up with non-commercial posters which best demonstrated the uses to which “Twins” – linked 48-sheet panels – could be put.

The winner, Environ-Mental, campaigning against the destruction of the rainforests, went up on the new panels, helping to launch the concept and benefiting what most of us would see as a worthwhile cause at the same time.

In this case, the name or logo which Ian seeks belongs to M&A and it’s clearly visible in the photograph.

It may of course be unusual these days to see posters used to communicate ideas rather than tangible products, but that of course is how it all began – something our political parties have not forgotten.

Andy Jackson

Jackson & Jackson

Hove

East Sussex

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here