Procter & Gamble appoints new Euro managing director

Procter & Gamble has filled the post left vacant after John Hardie, managing director of its European cosmetics and toiletries division, was poached to join ITV as marketing and commercial director.

Procter & Gamble has filled the post left vacant after John Hardie, managing director of its European cosmetics and toiletries division, was poached to join ITV as marketing and commercial director.

Paolo De Cesare, formerly managing director of the skincare division at P&G, has been appointed to the role.

The Italian executive takes on responsibilities for brands which include Max Factor, Cover Girl, Old Spice, Oil of Ulay and the German-based brand Ellen Betrix.

He will also take charge of the future performance of two launches managed by his predecessor – the men’s aftershave Old Spice Whitewater and Oil of Ulay’s extension into a cosmetics range, called the Oil of Ulay Colour Collection.

A P&G spokeswoman refuses to confirm or deny the changes.

Hardie left P&G just over a month ago (MW October 23) to join the new management line-up at the ITV Network Centre, headed by chief executive Richard Eyre. In his first week at the channel, Hardie called a review of ITV’s advertising arrangements and has drawn up a shortlist of Duckworth Finn Grubb Waters, HHCL & Partners, TBWA Simons Palmer and the incumbent agency, M&C Saatchi.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here