BT’s stunning ‘coup’ was a sure thing

Tremendous news this week for BT: in an astonishing business coup the telecoms giant has managed to persuade advertising agency Abbott Mead Vickers.BBDO to fork out 288,000 for a new voice and data telecommunications system.

Eager to share the glad tidings, BT rushed out a press release detailing the significance of this sale to “one of the largest advertising agencies” in the country. The release quotes AMV’s IT director Bob Green who says that BT was the “only company to work proactively with us from the beginning of the project and the only company to understand our business requirements fully”.

There may be more good news for BT as the company is negotiating with two other businesses in the AMV group over a similar deal.

But, of course, there are no guarantees in business; though perhaps the fact that AMV has handled BT’s advertising account for over three years now, churning out the remarkably irritating but astonishingly lucrative “It’s good to talk” campaign, might just have a bearing on the outcome. Funny there was no mention of that in the press release.

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