Digests

– Standard Life has awarded its 10m corporate advertising account to The Leith Agency. A TV campaign is planned for summer 1998.

Standard Life has awarded its 10m corporate advertising account to The Leith Agency. A TV campaign is planned for summer 1998.

Watchmaker Ebel is looking for an agency to handle its pan-European 10m advertising account.

TMD Carat has picked up the 5m media planning and buying for tinned food brand Princes. The pitch was against J Walter Thompson Manchester, which keeps the creative account.

Demon Internet is thought to be hiring Abbott Mead Vickers subsidiary McBain Noel-Johnson to handle its advertising account, after CDP was eliminated from the pitch. The value of the account is unclear, but it is expected to fall well short of the estimated 4.5m spend originally allocated, but not spent, through the previous incumbent, BMP InterAction.

The Broadcast Advertising Clearance Centre has banned two Christian Aid advertisements, citing article ten of the ITC code, which forbids political advertising. The charity is considering an appeal.

BDDP.GGT has launched an 80-second cinema commercial for Waterstone’s (right). The ad features extracts from author Peter Carey’s new thriller Jack Maggs.

The bookmakers’ game 49s has reduced its shortlist to Walsh Trott Chick Smith, Bates Dorland, and Leo Burnett for its 3m ad account.

Chessington World of Adventures’ shortlist is down to EURO RSCG Wnek Gosper and J Walter Thompson, after BDDP.GGT was eliminated.

The Committee of Advertising Practice is rushing through new self-regulatory guidelines to ban misleading price comparisons in the telecoms market. The guidelines, which will be published next month, come just one week after Cable & Wireless Communications (CWC) lost a High Court battle against BT over publication of a brochure claiming that BT offers cheaper prices…

…Cable & Wireless Communications has withdrawn a press ad after the Advertising Standards Authority suggested its pricing comparison could be ‘open to misinterpretation’.

Publicis has lodged a formal cash takeover bid for its partner True North, valuing the network at $700m (437m) in an attempt to derail TN’s bid for the Bozell group. It was free to make the bid after an appeal court judge in the US lifted an injunction, won by True North, last week.

The Union has been appointed to the 400,000 Mitsubishi Motors Scotland advertising account.

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The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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