This year’s Christmas cards are a particularly sad collection. Bottom marks go to GGT Direct, specialist in direct marketing. Masters of the wind-up, their card comes encased in a box, heightening expectations it might be interesting. Take off the wrapper and it says “we’d like you to have a drink on us”. Perhaps a party invitation? No – a beer mat bearing the company name. Laugh? I could have thrown it in the bin – the direction many of GGT Direct’s communications probably go.