Ian Metcalfe has chosen the wrong target in his letter “Poster proves creative dearth” (MW November 27). When my company helped Mills & Allen launch its “Twins” poster sites a few years ago a competition was held in which creative teams from advertising agencies were invited to come up with non-commercial posters which best demonstrated […]
To boost its fortunes and secure a larger share of the global car market Ford has taken the bold decision to replace its faithful old Escort marque with a new model and a new name next year.
Tesco has signed up for welfare-to-work and is pulling out of France to go East. George Pitcher wonders if it’s anything to do with a low-cost workforce. George Pitcher is chief executive of issue management consultancy Luther Pendragon.
EMAP tunes into ‘masthead radio’
Free samples are one of the most expensive ways of reaching a new market. Although they are also the most popular and effective method, can the expense be justified when other ways are nearly as effective – and cheaper?
After more than 40 years, ITN has at last become a licensed broadcaster wit its own channel – Euronews- and a host of programmes which are definitely not the ten o’clock news, says Stewart Purvis. Stewart Purvis is the chief executive of ITN
Ocean Spray, the cranberry juice drink which employs the Duchess of York in its US ads, has appointed TBWA Simons Palmer to its 2m UK account. Simons Palmer won the business after a pitch against Abbott Mead Vickers.BBDO. M&C Saatchi and a division of Grey called Creative Strategies were eliminated at an earlier stage. The […]
Supermarket chiefs are no doubt rubbing their hands with glee. The Treasury has offered them, in the guise of Individual Savings Accounts, an unprecedented marketing platform. In effect, they have carte blanche to capitalise on state endorsement of their already redoutable forays into high street finance. Seemingly they cannot go wrong. For ISAs are, in […]
British Digital Broadcasting is strongly tipped to appoint Abbott Mead Vickers.BBDO to the 15m-plus launch of its digital terrestrial TV service. The pitch was between AMV, Lowe Howard-Spink and BMP DDB, alongside their respective media agencies New PhD, Western International Media and BMP Optimum. However, BDB refuses to confirm or deny AMV’s appointment. The Carlton/Granada […]
National Lottery operator Camelot’s merchandise and licensing division National Lottery Enterprises has been dealt a severe blow following the collapse of a number of its deals. The Enterprises division was set up in June 1995 to market National Lottery merchandise such as gold jewellery bearing the crossed fingers logo, key rings, pens and Christmas cards. […]
Since when has Cuthbert been in the Trumpton Police? Surely everyone knows dear Cuthbert is, and always has been, a fireman, except it seems the writer of the November 27 digest column (page 9). I know it seems that the advertising and marketing men sometimes blur the edges of reality but even a cursory glance […]
Whitbread has forced ITV to renegotiate its 1m broadcast sponsorship rugby deal, featuring the Heineken brand, which the two parties signed only last month. Sources say Whitbread was furious that matches on Saturday November 29 and last Saturday December 6 were shown as edited highlights instead of “as live” (shortly after being shown live on […]
Budweiser brewer Anheuser-Busch has sold its advertising rights on perimeter boards at World Cup stadia – worth up to 10m – to timing equipment company Casio. The world’s largest brewer was forced to sell the rights after the French government, backed by a ruling from the European Commission, refused to relax the country’s strict laws […]
Procter & Gamble has filled the post left vacant after John Hardie, managing director of its European cosmetics and toiletries division, was poached to join ITV as marketing and commercial director.
As the Spice Girls’ star fades let us not forget their lasting gift to womankind – the knowledge that life’s a gas.