The people of North Yorkshire will be warned that Yorkshire Water uses carbonised cow’s bones to filter water in a hard-hitting ad campaign by the Vegetarian Society. The Vegetarian Society is angered at the lack of choice for vegetarians who “might not want their water filtered through dead cows”. An ad, created by Ogilvy One […]
Luxury car maker Mercedes has welcomed the streamlining of the “confusing” Association Tennis Professional (ATP) Tour which it supports with 25m of sponsorship money over four years, but it has yet to confirm that it will take part in the new system. The ATP proposes to cut down the amount of top-flight tennis played each […]
Eurofighter GmbH has hired the EURO RSCG group to help convince worldwide governments and the public of the merits of its 42bn Eurofighter military jet. UK ad arm EURO RSCG Wnek Gosper, and PR outfit Biss Lancaster will work alongside EURO RSCG agencies in Spain, Italy and Germany to promote the jet in Europe and […]
Magazines like FHM and Smash Hits could be turned into radio programmes for the first time following talks between EMAP On Air, Talk Radio and various EMAP magazine publishers. EMAP On Air is talking to EMAP’s publishing arms Metro and Elan about how it can put titles like FHM, Smash Hits, Q, and possibly the […]
First, the newly-renamed Firstbus, is understood to have appointed Scottish agency Smarts Advertising and The Media Business Scotland to its 1m advertising account. First is the country’s largest bus operator and claims to have a 22 per cent share of the urban bus networks throughout the UK. It also has interests in Great Eastern Railways, […]
Football is a great leveller of men, and so it was at last Sunday’s Sky Sports five-a-side competition in association with NABS. Tiny ad agency Yellow Submarine emerged victorious, beating communications giant News International 4-3, with Yellow Submarine’s Stuart Walsh named Man of the Match. In the ladies’ competition, Laser beat KPMG, with Laser’s Juliet […]
The article by Sharon Marshall “Net brawl” (MW November 27) was most informative but after reading it two words – which were missing – came into my head: these were “interactivity” and “relationship”. For some years, successful marketers have focused on building relationships with customers. The technological marketing environment of the 21st century, that is […]
Direct mail response rates are on the increase, unfortunately so is the cost per response. David Reed takes a look at the DM industry’s swings and roundabouts as exclusively revealed in the Marketing Week/Direct Mail Information Service survey
Mars Confectionery will continue its programme of brand extension with the launch of ice-cream versions of Starburst and the low-calorie chocolate bar Flyte. Advertising plans are a closely guarded secret but it is expected that DMB&B, which handles the 2.3m Flyte account (ACNielsen-MEAL), will launch the ice-cream version. Mars is in the process of rebranding […]
The Government’s plan to encourage the low- paid to save – through the ISA scheme – has received a mixed reception. The big supermarkets have welcomed the move, and see it as an ideal opportunity to cross-sell their products. But others mainta
Cadbury marketing controller for countlines Stephen Mawby, the man tipped as the next UK marketing director, has left the company. It is understood that Mawby, who joined Cadbury three years ago as marketing controller for Dairy Milk, Crunchie, Flake and Time Out, does not have a job to go to. “Stephen Mawby will be leaving […]
The International Wool Secretariat has ousted Nicola Peers, group manager for international marketing, who was appointed to the position less than two months ago. Peers’ departure comes soon after the IWS is believed to have contacted advertising agencies about its 22m global advertising account. While the IWS claims only to be conducting a survey of […]
Channel 5’s text service 5TEXT is launching its first advertising campaign with creative work devised by the Design Clinic and 2m of media bought through Universal McCann. The agencies, which both work for 5TEXT co-owner BSkyB, were appointed without a pitch by 5TEXT head of marketing Bob Suppiah. The text service is operated by Sky […]
The New Millennium Experience Company (NMEC) has contacted at least four design agencies with a brief to create the Millennium project’s identity. However, the NMEC is denying that it is in talks with any outside design consultancies and claims it already has sufficient design talent on board with creative director Stephen Bayley and M&C Saatchi, […]
Ross Sleight’s admirable, but slightly hysterical, defence of the traditional agencies in “Net Brawl” (MW November 27) gives him the demeanor of a William Hague – heroically reversing his baseball cap while his party collapses around him. Ad agencies already look like pretty strange sources of strategic guidance for the connected age (have you visited […]