UCI, the country’s largest multiplex cinema operator, is running a TV ad campaign which claims to be the first TV ad for any cinema chain. The execution, devised by McCann-Erickson, focuses on the chain’s booking service. The commercial ends with the strapline: ‘One call books all.’ UCI marketing director Paul Biggins comments: ‘The campaign communicates […]
Camelot has poached Kellogg’s new product development manager Ian Milligan as its marketing director, replacing Jon Kinsey who left following the “fat cats” scandal. Milligan joins Camelot after a career at Kellogg which has seen him work on many of the company’s portfolio of adult and children’s cereals. His latest role covered new product development […]
The daughter of BBC director general John Birt has been hired as advertising manager at the New Millennium Experience Company. Eliza Birt joins the NMEC from J.Walter Thompson where she was an account manager. It is understood she will have day-to-day responsibility for the 16m ad account held by M&C Saatchi but reports to commercial […]
Anyone staring into a crystal ball back in 1990 might well have been shocked at the BBC’s future performance. After all, it was a dinosaur: an institutional relic of the mid-century propped up by the increasingly precarious stay of public money. Not only that, the Broadcast Act had ushered in a new era of unbridled […]
TBWA Chiat/Day has picked up the $90m (50m) US advertising account from troubled denim giant Levi-Strauss after a five-way pitch. Bartle Bogle Hegarty London, incumbent Foote Cone & Belding, BBDO Worldwide and Hal Riney & Partners were the other agencies to pitch. BBH continues to handle the brand in Europe and Asia. John Bartle, BBH […]
There has been a lot of ill-informed comment on the demise of Webmedia (MW January 22). Let’s be clear – one dead swallow does not make a winter. It is certainly true that there will be consolidation in the Web industry this year, and that US companies are eyeing Europe with interest. In addition, it […]
The London office of TBWA is scrapping the post of group chairman held by Jo Hoare, who says he is considering other positions in parent company Omnicom’s extensive network. One possibility is that he will become managing director at Omnicom agency, Griffin Bacal, which is part of the ad giant’s DDB network. Hoare was previously […]
Into the low-rent world of British cable and satellite a star is born. Or at least a former child actress, Sam Gates, has been appointed director of marketing for Carlton Select and Carlton Food Network, which is about as heady as this twilight medium gets. Ms Gates has starred in partly animated children’s film the […]
The welcome announcement concerning the introduction of the Food Standards Agency (FSA) sets some clear challenges for food marketing, not least in the area of branding and packaging. The industry should be using some basic criteria as a starting point: Avoid implying benefits or associations which can’t be legitimately supported – through the use of […]
Iain Murray under fire? Too late to voice support? I hope not.
Last week’s report in Marketing Week on the efforts of the BBC to take the Top of the Pops brand to Europe is ironic on several counts. First, the real story is not the sale of CDs in Germany, featuring Boyzone and Vanilla. The real story is what appears to be happening here in the […]
Channel 4 has lost its biggest sponsorship deal – the 5m sponsorship of hit US sitcom Friends by haircare products company Wella. The deal is the second largest in UK television for a single show after Cadbury’s 10m sponsorship of Coronation Street. Wella marketing group manager Heather Cooper says: “The sponsorship on C4 has served […]
One2One was the first UK advertiser to use Martin Luther King in its TV commercials. The company denied it was cynically using the black civil rights leader to sell its mobile phones. But King has now turned up partnering the old man of non-violent civil disobedience, Mahatma Gandhi, in advertising for Apple Computer urging people […]
Two meetings in two days set the seal on Mike Greenlees’ dream of keeping the GGT agency group independent. Greenlees, group chairman and chief executive, met representatives of Omnicom’s president and ceo John Wren at a hotel near Heathrow on Sunday morning. He sat down with WPP chief executive Martin Sorrell the following afternoon. On […]
The Football Association is in talks with a number of companies over a new sponsorship package, worth 60m over the next four years. It is the most expensive sponsorship in the UK to date. The package, called Football Associates, runs from this summer to the World Cup of 2002 in Japan and Korea and combines […]