5m Mirror goes to Brooksbank

The Mirror Group has moved media planning and buying for its Scottish titles out of Zenith, awarding the 5m account to Feather Brooksbank. There was no formal pitch for the Daily Record and Sunday Mail business, although Brooksbank already handles non-TV buying for the papers. This is the second major piece of business in a month that Brooksbank has won when up against a top London agency. In December, it beat MediaVest and BMP Optimum to win the 10m centralised planning and buying account for Standard Life (MW December 12 1997). Brooksbank joint managing director Stuart Feather says: “We were fighting against the Mirror Group’s media centralisation with Zenith but we have a good understanding of the product as a point in our favour.” The creative account for the Record and the Sunday Mail remains at Faulds Advertising, which won the business last February. Separately, Brooksbank has won the 250,000 media account for Bahlsen, the biscuits and snack brand, from incumbent agency Booth Lockett Makin. In December, it also picked up the 400,000 media account for Mitsubishi Motors in Scotland. The creative advertising was awarded to The Union.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here