Camelot targets Wimpy in hunt for partnership SBHD:

Camelot, the National Lottery operator, is in talks with burger chain Wimpy about establishing a marketing partnership as part of an effort to revive its flagging National Lottery Enterprises division. It is significant that Camelot is considering striking a deal with a small player such as Wimpy, which has 239 outlets, rather than one of the leading burger chains such as McDonald’s or Burger King. Observers believe it reflects the difficulties of extending the National Lottery brand beyond lottery tickets. The Enterprises division has been hit by the collapse of a number of its deals – marketing partnerships with McVitie’s and McCain’s have been dropped (MW December 11 1996). But under the conditions of its National Lottery licence, Camelot is obliged to find ways of raising revenue in addition to sales of lottery tickets. Wimpy appointed a sales promotion agency, Ignition Marketing, in November and talks have been held with a number of organisations about brand tie-ups. Wimpy marketing manager Katherine Young says: “We have spoken to Camelot, along with others, but nothing has been agreed yet and there is no timescale.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here