Walker Media, the start-up run by Christine Walker, has been appointed by Associated Newspapers as consultants on an undisclosed major project – Walker’s fifth client. Associated, which owns the Daily Mail, Mail on Sunday and the Evening Standard, appointed MediaVest to its 15m centralised planning and buying account last year (MW August 14 1997).

Charlie Varley, former Eurospace chief operating officer , is strongly tipped to move to Omnicom-owned Optimum Media Development in the UK as head of international new business. OMD comprises the international media operations of TBWA, BMP DDB and AMV.BBDO through New PHD.

True North’s definitive offer to buy Bozell Jacobs Kenyon & Eckhardt on December 30, is expected to lead to Publicis, which held an 18 per cent stake in True North and opposed the deal, to sell its stake in the enlarged company.

American Express has signed up US comic Jerry Seinfeld for its latest TV advertising campaign through Ogilvy & Mather. Seinfeld plays the perfect shopper to promote the growing number of outlets accepting the card.

The EURO RSCG network has picked up the global corporate account of SocietéGééale’s investment banking operation, which is planning a relaunch. It pitched against McCann-Erickson and TBWA in Paris.

Halfords, the bicycle and car spare parts retailer, has drawn up a shortlist of four advertising agencies. They are Duckworth Finn Grubb Waters, Publicis, HHCL & Partners, and Abbott Mead Vickers.BBDO.

AXA Sun Life has appointed FCA to handle the relaunch of its Independent Financial Advisor sales operation. FCA won the business in a four-way pitch against TBWA Simons Palmer, Team Saatchi, and Sun Life’s own in house operation.

J Walter Thompson Frankfurt has won Minolta Business Equipment Operations’ European advertising account following a pitch in November last year. Minolta plans to start its branding offensive in early summer.

Paul Woolmington, the top media executive at Ammirati Puris Lintas in New York, is joining Young & Rubicam Advertising in New York in the new position of president and chief media officer for international media operations.

The McWilliams Partnership has appointed Sandra Botterell as its head of client services. She leaves lingerie manufacturer Gossard, where she was retained as brand development adviser.

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