DIGESTS

ITN’s News at Ten has increased its lead over the BBC’s Nine O’Clock News, with official BARB viewing figures showing the ITN flagship programme was watched by an average nightly audience of 6 million, compared with 5.4 million for the BBC programme.

ITV will screen live exclusive coverage of England’s second game of the World Cup – against Romania – on June 22 and Scotland’s game against Norway on June 16. If England qualifies, ITV will have the rights to show its ‘Round of 16’ game exclusively live on June 30. ITV’s Scottish regions will also show live coverage of the opening game against Brazil on June 10 and any second-phase game. If England or Scotland reaches the semi-final stage, ITV will share live coverage with the BBC.

Melinda Messenger, the Page Three model (right), is to present a video show on cable channel VH1, called Spice.

Concord, the poster-buying specialist, has won the Peugeot-Citron account. It pitched against PPL, Posterscope, Portland and IPM.

The Scotsman and Scotland on Sunday have applied to the Audit Bureau of Circulations to be listed as national newspaper members. The final circulation figures for them as regional titles will be for July to December 1997.

City News Radio, a station for the Square Mile of the City of London only, began broadcasting this week. The station is owned by London News Radio, which also runs News Direct and LBC radio stations. The station has been granted a temporary 25-day licence.

EMAP Online has launched the official Internet Website for the Althorp family, the family name of Diana, Princess of Wales. The site (http://www.althorp-house.co.uk.) contains opening times and other details of the family home.

The Radio Advertising Bureau has published a report on the state of radio advertising, called The Grammar of Radio Advertising. The report claims there is ‘an overriding tendency to play it for laughs’ but ‘the type of humour used is often stereotyped, cliché, or old-fashioned’.

TDI, the bus and London Underground poster contractor, is launching a bus advertising campaign with mental health charity Mind. About 500,000 of ad space on UK buses is reserved for the campaign, called TDI Cares.

Mills & Allen, the outdoor contractor, is launching poster packages for the World Cup period, when all campaigns booked will be non-cancellable.

The Observer is introducing an eight-page broadsheet recruitment section, called Work. It will carry editorial about the office and seven pages of senior appointments.

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