US People’s Bank of Connecticut is moving into the UK affinity card market to take on HFC and MBNA with cheap-rate joint branded credit cards.

Seagram has appointed Kneale Ashwell as president of Chivas Brothers. She is responsible for the marketing of Chivas Regal and the production of the Seagram Scotch whisky portfolio.

Visa International has appointed Philippe Menier (right), previously Citibank UK business manager, to replace Stephen Schapp, executive vice-president products and marketing, who is moving back to Visa International in San Francisco.

United Biscuits has appointed former Procter & Gamble marketer Clare Flynn to the newly-created post of group market development director. Flynn will take up some of Fraser Smith’s responsibilities – he remains as managing director of United Biscuits Asia and market development.

Liverpool Football Club has launched its own scratchcard through Littlewoods, offering a 10,000 jackpot.

Bristol Myers, parent company of brands, which include Nice ‘N’ Easy and Mum deodorant, has appointed Tim Perman as its new director of marketing.

The Burton Group has issued a trading statement for the 18 weeks to January 3 showing group sales up 7.6 per cent compared with last year.

The British Heart Foundation has hired Keith Chesson as head of corporate fundraising. His most recent position was marketing director of Sun Valley Foods.

Guinness has appointed API Consulting as its sponsorship agency for the 1999 Rugby World Cup.

The V&A is to launch a branded jewellery range called Advalorem inspired by the museum’s art collections. The museum’s branded product business turns over 97m.

Tropicana UK has acquired Copella Fruit Juices, the UK producer and marketer of chilled apple juice.

Television comes top of the list as an influence when shopping for Christmas presents, with more than half of all adults (51 per cent) claiming to be influenced by seasonal advertising in 1997. Figures from a telephone survey conducted by Universal Truths into Christmas shopping habits place magazines in second place.

Wisdom, the toothbrush manufacturer, has been bought by Norwegian toothbrush maker Jordan AS.

BT will not be replacing the ‘It’s good to talk’ endline with ‘BT talking direct’, as suggested in the last issue of Marketing Week. The confusion arose from the fact that BT is dropping celebrities such as Hugh Laurie from the campaign.

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