Digests

US People’s Bank of Connecticut is moving into the UK affinity card market to take on HFC and MBNA with cheap-rate joint branded credit cards.

Seagram has appointed Kneale Ashwell as president of Chivas Brothers. She is responsible for the marketing of Chivas Regal and the production of the Seagram Scotch whisky portfolio.

Visa International has appointed Philippe Menier (right), previously Citibank UK business manager, to replace Stephen Schapp, executive vice-president products and marketing, who is moving back to Visa International in San Francisco.

United Biscuits has appointed former Procter & Gamble marketer Clare Flynn to the newly-created post of group market development director. Flynn will take up some of Fraser Smith’s responsibilities – he remains as managing director of United Biscuits Asia and market development.

Liverpool Football Club has launched its own scratchcard through Littlewoods, offering a 10,000 jackpot.

Bristol Myers, parent company of brands, which include Nice ‘N’ Easy and Mum deodorant, has appointed Tim Perman as its new director of marketing.

The Burton Group has issued a trading statement for the 18 weeks to January 3 showing group sales up 7.6 per cent compared with last year.

The British Heart Foundation has hired Keith Chesson as head of corporate fundraising. His most recent position was marketing director of Sun Valley Foods.

Guinness has appointed API Consulting as its sponsorship agency for the 1999 Rugby World Cup.

The V&A is to launch a branded jewellery range called Advalorem inspired by the museum’s art collections. The museum’s branded product business turns over 97m.

Tropicana UK has acquired Copella Fruit Juices, the UK producer and marketer of chilled apple juice.

Television comes top of the list as an influence when shopping for Christmas presents, with more than half of all adults (51 per cent) claiming to be influenced by seasonal advertising in 1997. Figures from a telephone survey conducted by Universal Truths into Christmas shopping habits place magazines in second place.

Wisdom, the toothbrush manufacturer, has been bought by Norwegian toothbrush maker Jordan AS.

BT will not be replacing the ‘It’s good to talk’ endline with ‘BT talking direct’, as suggested in the last issue of Marketing Week. The confusion arose from the fact that BT is dropping celebrities such as Hugh Laurie from the campaign.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here