EMAP Elan is to launch its new women’s glossy magazine RED with an above and below-the-line campaign through Rainey Kelly Campbell Roalfe. Its airing will coincide with the launch of the new title on January 15. The ad lobbies ‘RED women’ who have ‘grown up without getting old’ with the message ‘it’s probably time you saw RED’. The television push follows a six-sheet poster campaign on newsagents stands.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.