Team Saatchi scoops 4m Britannic role SBHD:

Britannic Assurance has appointed Team Saatchi, the small businesses division of Saatchi & Saatchi, to its 4m TV and press advertising account. It is the first time the company has advertised, and the move is in response to increased competition from supermarkets in the financial services sector. The ads, which break this week, build on the company’s new corporate identity, which features two swans – intended to represent a lifelong partnership. Britannic feels the key strength it has over the supermarkets is the personal relationships its door-to-door salesforce has built with its clients.

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