Tesco and Asda top the Xmas results SBHD:

Tesco and Asda have emerged as the strongest players in the crucial pre-Christmas shopping rush, while Kwiksave lost out, according to new market share data from Taylor Nelson AGB exclusive to Marketing Week. Tesco increased its till roll share of the total grocery market for the Christmas week ending December 22 to 24.2 per cent. Its share stood at 22.1 per cent for the equivalent Christmas week ending December 22 in 1996. Asda also pushed its share up, to 15.3 per cent from 14.7 over the same seven-day period in 1996. Till roll share includes all money taken at the checkout, but excludes extras like petrol sales and concessions. “Tesco and Asda are doing well because of the number of large stores they own – people tend to change habits and drive out to bigger stores at Christmas time,” says Allan Breese of Taylor Nelson AGB. Kwik Save’s share slipped in this crucial period – its market share was down to 4.9 per cent from 6.3 per cent for the same week in 1996. Sainsbury’s share was down slightly from 20.5 per cent in 1996 compared with 20.1 per cent for the same week in 1997, while Safeway’s share dropped from 9.7 per cent in 1996 to 9.1 per cent in 1997.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here