Tesco and Asda top the Xmas results SBHD:

By

Tesco and Asda have emerged as the strongest players in the crucial pre-Christmas shopping rush, while Kwiksave lost out, according to new market share data from Taylor Nelson AGB exclusive to Marketing Week. Tesco increased its till roll share of the total grocery market for the Christmas week ending December 22 to 24.2 per cent. Its share stood at 22.1 per cent for the equivalent Christmas week ending December 22 in 1996. Asda also pushed its share up, to 15.3 per cent from 14.7 over the same seven-day period in 1996. Till roll share includes all money taken at the checkout, but excludes extras like petrol sales and concessions. “Tesco and Asda are doing well because of the number of large stores they own – people tend to change habits and drive out to bigger stores at Christmas time,” says Allan Breese of Taylor Nelson AGB. Kwik Save’s share slipped in this crucial period – its market share was down to 4.9 per cent from 6.3 per cent for the same week in 1996. Sainsbury’s share was down slightly from 20.5 per cent in 1996 compared with 20.1 per cent for the same week in 1997, while Safeway’s share dropped from 9.7 per cent in 1996 to 9.1 per cent in 1997.

Recommended

Tea companies brew up new ideas to fight off challenge SBHD: Tea is coming under increasing pressure from soft drinks. Justin Bateman reports on how manufacturers are responding with innovation and pr

Marketing Week

A gradual increase in the UK’s temperature has led to a fall in sales of tea and coffee over the last year. While the traditional “cuppa” has always been the most popular drink in the country, soft drinks are more accepted and tea manufacturers are taking measures to reverse this trend. Year on year, the […]

Digital television promises to fulfil its new year’s resolutions.

Marketing Week

Nineteen ninety-seven, you’ll recall, was to have been the Year of Going Digital. Except it wasn’t. The revolution meant to sweep over broadcasting, rendering EastEnders indistinguishable from the Internet and turning domestic TVs into branches of John Lewis, remained obstinately stalled. Nineteen ninety-eight will be different. Probably. Prediction is a mug’s game, but if digital […]

Bass in limbo as McBride bows out

Marketing Week

This week’s departure of Bass Brewers’ marketing director, Sémus McBride, comes at a crucial time for the company’s beer division. It completes the dissolution of a marketing team that was responsible for launching two new sectors in the UK drinks market – cream ales and alcopops – and raises the question of why Bass has […]

Latest from Marketing Week