Blockbuster appoints new marketing chief

Blockbuster, Britain’s largest video rental retailer, has appointed Siobhan Chatburn as its new director of marketing.

Chatburn takes over from Roger Hall, who is working as a consultant for the company until mid-February. After that, he says he will “review a range of opportunities”.

Chatburn will report to the UK managing director Nick Shepherd.

She has been promoted from marketing manager in Blockbuster’s marketing department, which she joined in 1995. Before that, she was promotions manager for Our Price record store, and trade marketing manager for Entertainment UK.

The video chain’s advertising agency is BDDP.GGT and its ad spend is 6m (ACNielsen-MEAL).

Blockbuster has 800 outlets in the UK and more than 6,000 worldwide. According to the British Video Association, the size of the UK video retail market in 1996 was 803m, while the rental market was worth 442m.

However, in Germany, Blockbuster closed its last 18 stores in November because observers say it held out against selling hard-core adult movies, which make up one-third of the 318m rental market.

In the UK, the company has introduced a host of initiatives to arrest the declining rental market. These include putting concessions in petrol station forecourts, introducing cyber cafés in city sites, and an in-store entertainment channel.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here