Greene King to centralise 2m account

Greene King, the regional brewer and pub chain, is reviewing and centralising its 2m advertising account, which is currently split between two agencies.

Adam Collett, head of brand marketing, is calling the pitch. He assumed responsibility for Greene King marketing after marketing director Simon Jamieson retired last December.

Delaney Fletcher Bozell manages the advertising for the Greene King IPA and Abbot Ale brands, and RPM3 controls the Wexford Irish Cream Ale business. Both agencies are pitching for the centralised business.

Greene King announced a 26 per cent pre-tax profit leap at its interim results last December.

Abbot Ale share by volume increased by 19 per cent, but Greene King IPA’s rose by just one per cent.

The brewer launched its new brand, St Edmund Original Strong Ale, in December.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here