London Electricity has scooped the top prize at the 1997 Utility Industry Achievement Awards in the marketing initiative of the year category.
The judges praised LE for its fully integrated campaign because it “delivered the benefits message so clearly”. “Exactly what benefits are those?” we hear you cry.
Last year, so many complaints were made about LE’s service that the Public Service Minister Peter Kilfoyle launched an inquiry into the US-owned company’s standards and the impact they were having on the company’s charter mark. LE is meeting the Cabinet Office at the end of January to explain how it is improving its performance.