VNU, the Dutch business publisher, will launch a consumer title next month called Computeractive with an estimated 4m ad spend to cover TV, press and posters. Ad agency The Edge has been appointed and the media will be bought by Mediacom.
Time Out, London’s leading listings magazine (right), has appointed Motive Communications to plan and buy future campaigns.
Manning Gottlieb Media is understood to have won the 1m media planning and buying business for Italian beer brand Peroni.
Mills & Allen, the poster contractor, has poached Lawson Muncaster, joint director of sales at Eurosport, for its board position of sales director. Muncaster was previously a senior sales executive at Scottish Television.
The Media Shop (Scotland) has been reappointed to handle media buying for the Scottish Enterprise Network, after a four-way pitch with Faulds, FB Media Direction and Feather Brooksbank.
Douwe Egberts will sponsor Channel 4’s repeat showing of Brideshead Revisited, which starts this Saturday and runs for six weeks. The deal is understood to be worth 500,000.
Ace, the tennis magazine published by Lawn Tennis Association, has launched an ad campaign on satellite TV station Eurosport.
Sam Gates has been appointed as director of marketing at cable TV stations Carlton Select and Carlton Food Network, following a six-month spell covering maternity leave for Georgia Levine.
NatWest will feature alongside MasterCard as a subsidiary sponsor of the Jordan Formula One team this season. Jordan cars, driven by Damon Hill and Ralph Schumacher, are also sponsored by cigarette brand Benson & Hedges.
NEFF, manufacturer of built-in kitchen appliances, is to sponsor the ITV Network’s new afternoon series Chef School. The sponsorship was negotiated between Granada sales house Laser and sponsorship specialists Broadway which acted on behalf of NEFF.
Brian Hewitt Associates, the Durham-based marketing and sponsorship consultants, is to lead the search for a new sponsor for football’s non-league Vauxhall Conference. Vauxhall confirmed last year that it will end its 12-year sponsorship at the end of this season.
Cartoon Network, the animation-based satellite station, has achieved a monthly reach in cable and satellite households of over 50 per cent among housewives with children, according to an audience analysis based on BARB data.