Pepsi (right) is to tweak its UK can design after the huge relaunch into blue cans in April 1996, with the re-introduction of the ‘globe’ icon. This motif had been replaced by a quarter globe icon . The move follows the US launch of blue cans with the the full ‘globe’.
Carlton Select’s and Carlton Food Network’s losses increased to 5.6m in the year to September 1997, according to Carlton Communications’ annual report published this week. But the company says it will continue to invest in the stations in preparation for the launch of its digital terrestrial services.
Warner-Lambert is rebranding its confectionery business in the UK – which includes Clorets, Mentho-Lyptus, Stimorol and Fruitella – as Adams. The aim is to make global product development and marketing more flexible.
Matthew Clark Brands has hired Graham Oak, Guinness marketing controller for take-home, as director of wine brands for the company.
Stanley Leisure, the betting shop and casino operator, has signed a 750,000 deal over five years to sponsor racing at Haydock Park Racecourse.
Lego is launching a new generation of intelligent building bricks which incorporate micro-computers. The company is hoping to appeal to an older market with the new product which works interactively with a PC.
Edward Baker Petfoods has appointed Gordon Smith as marketing director with responsibility for the Edward Baker UK and Netherlands brands and the Purina portfolio in the UK. Mark Husband takes the commercial director post following the 106.3m acquisition of Edward Baker Petfoods by Ralston Purina in December.
SmithKline Beecham’s board confirmed yesterday (Tuesday) that it has been in discussions with American Home Products over a possible merger. The announcement was made in response to share activity.
Ray Perry has been appointed director of marketing and membership at the Chartered Institute of Marketing.
Marketing Week used a picture last week to illustrate a story about Blockbuster which was, in fact, a still from a National Lottery/McCain’s ad.
Marketing Week Online, our Website, has been given a new look and a number of additional features. Visitors will now be able to search a comprehensive database of Marketing Week news and features going back four years. The jobs section has also been made easier to use. And there is a new interactive Soapbox forum for expressing your views. Please note – and bookmark – the new, shorter, Website address: http://www.marketing-week.co.uk.