Farr lures JWT executive for top BBC role

BBC marketing chief Sue Farr has lured senior J Walter Thompson executive Maureen Duffy to one of the most important marketing jobs in British TV.

Duffy takes up the new post of controller of TV marketing for BBC Broadcast, with responsibility for BBC1, BBC2 and any non-commercially funded digital services. She reports to Farr, who is also in charge of Radios 1, 2, 3, and 4; regional broadcasting; and online services.

Duffy has spent the past 15 years at JWT, and for the past two has worked as a strategic communications director on the agency’s key Kellogg account. The role involves developing all aspects of consumer communication, both above- and below-the-line.

Duffy says: “The pace and scale of change makes television one of the most challenging environments to work in. JWT is a very difficult company to leave and it needed a special opportunity to entice me.”

Duffy was previously group director, running the centralised Kellogg media business. Before that she ran accounts which included Bacardi and worked on the ITVA and NatWest media business.

Farr says: “The search was wide, taking in classic packaged goods marketers to broadcast clients. The established pool of marketing in broadcast is small and the BBC should do its best to broaden it.”

The BBC’s director of television Alan Yentob adds: “It is vital that our programmes and services are marketed professionally, and Maureen’s appointment is a measure of our determination to do just that.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here