Brief

By

UCI, the country’s largest multiplex cinema operator, is running a TV ad campaign which claims to be the first TV ad for any cinema chain. The execution, devised by McCann-Erickson, focuses on the chain’s booking service. The commercial ends with the strapline: ‘One call books all.’ UCI marketing director Paul Biggins comments: ‘The campaign communicates the con-venience of booking through our national box office number, and helps to reinforce our belief that the only place to watch the best big screen entertainment is at UCI cinema.’ The campaign breaks at the end of this week in the Central region and will roll out nationally later in the year.

Recommended

Diners Club UK in TV comeback

Marketing Week

Diners Club UK is planning a return to TV advertising after almost a decade, as it strengthens its marketing department and prepares to launch its first credit card. The company, which launched the first chargecard in 1953, has created five new senior positions in its marketing department and has earmarked 3.5m for above- and below-the-line […]

No sexism in ad agency salaries

Marketing Week

In response to your salary survey “Jobs for the boys” (MW January 15), can I suggest that all those women, who on average earn 33 per cent less than their male colleagues, look at the agency side. We certainly don’t put up with nonsense like that. Jack Gratton Major Players London WC2

US fashion giant hires new European marketing chief

Marketing Week

Liz Claiborne, the US fashion giant with global sales of $2.5bn (1.5bn), has appointed Nikita Ranade to its newly-created top European marketing role. She joins from Estée Lauder, where she was marketing manager, and will report to Gaetano Sallorenzo, who was appointed president of Liz Claiborne Europe in September 1997. He says the retailer has […]

Latest from Marketing Week