Lowe & Partners Europe is entering the Greek market through a partnership with Athen’s-based ad agency Alector. Lowe has taken a substantial minority interest in the agency which will be renamed Lowe Alector. The company claims that this completes its European network.
Tostmann & Wulfes Frankfurt has lost its share of Honda’s DM 50m (27m) German advertising account. The business will now be handled entirely by Hakuhodo, Dsseldorf, joint winner of the business last November.
The Spanish government has imposed fines of up to Ptas15m (100,000) on television companies Telecinco, Antena 3, RTVE and Canal+ for carrying advertising relating to higher-strength alcohol products.
Telecom Italia Net (TIN) has put its advertising account into McCann-Erickson for a three-year period. Worth about Lit10bn (5m) in its first year, the award covers TIN’s information and communications technology services.
Barilla in Poland has ceased its association with Danuta, the leading local brand of pasta. The companies will now pursue separate marketing plans.
Tiempo BBDO has won Heineken’s Spanish advertising account after a pitch in which Bassat Ogilvy & Mather and Delvico Bates also competed.
Campbell is to align the marketing activities of its Biscuits Delacre division into Campbell France, effective from February 1. The company will also handle marketing of the Liebig soup brand, acquired by Campbell last year.
Danone has sold its majority interest in La Familia, the Spanish pasta brand, to Grupo Siro. The move is part Danone’s plans to concentrate on core product categories, which no longer include pasta.
Young & Rubicam has taken over from TBWA Berlin, on the Philip Morris Light American account in Germany. Michael Conrad & Leo Burnett also participated in the review.
Axel Springer Polska has launched ‘Olivia’, a monthly women’s magazine positioned in the mid-priced segment. The 132-page title will have an initial print run of 800,000 and will be developed entirely by Polish staff.
VF Corporation is to group aspects of the marketing of its jeans brands, which include Lee and Wrangler, under a common structure in order to achieve distribution and targeting efficiencies in individual European countries.
Seventeen Spanish sales promotion agencies, representing about 80 per cent of industry revenues, have linked to form the AsociaciÃÂ²n EspaÃÂ±ola de Agencias de Marketing Promocional (AEMP). Members of the new association include La Banda and Meeting.