Camelot has poached Kellogg’s new product development manager Ian Milligan as its marketing director, replacing Jon Kinsey who left following the “fat cats” scandal.
Milligan joins Camelot after a career at Kellogg which has seen him work on many of the company’s portfolio of adult and children’s cereals.
His latest role covered new product development for all ready-to-eat cereals, as opposed to the convenience area such as Nutri-grain cereal bars and Rice Krispies Squares which is overseen by Mark Baynes, director of convenience foods for Europe.
Milligan reported directly to the managing director Tim Mobsby. Kellogg’s npd function is separate from its marketing, which is run by Mark Sims.
Some of Milligan’s achievements at Kellogg include the launch of Strike, the breakfast cereal for teenagers, and Just Right, Kellogg’s most recent launch for adults.
In his new job he will report to Dianne Thompson, the commercial director of Camelot.
His predecessor Kinsey resigned last summer to become market ing and strategy director at British Gas Trading (MW 14th August 1997).
Kinsey decision to quit coincided with a wave of senior departures, which followed national outrage over huge bonus increases for Camelot directors – revealed exclusively in Marketing Week.