DIGESTS

Tesco is taking on Marks & Spencer with the launch of the Finest premium food range.

Tesco is taking on Marks & Spencer with the launch of the Finest premium food range.

Dairy Crest Foods marketing director Kevin Mills has moved to loyalty operator Catalina as managing director.

Lever Brothers is axing a variant of its Domestos bleach brand called Glacier Fresh – after admitting that consumers cannot imagine what a glacier smells like. It will be replaced by an Ocean Fresh variant.

Swatch, the fashion watch brand owned by SMH, is looking for a sales and marketing director following the resignation of Jill Pinnington.The company is strongly tipped to become one of the Millennium Dome’s 12 co-founding sponsors.

Coors, the American brewer (below), has established a European headquarters in London, ahead of the planned ending of its seven-year ‘exclusive joint venture arrangement’ with Scottish Courage, which has marketed the brand in the UK since 1991. Robb Caseria has been appointed managing director and vice-president Europe by the brewing group.

Virgin Cola is in talks with brewers about pushing its brand into pubs. More than 750 free trade pubs already sell the brand on draft, in addition to leisure outlets and independent fast-food chains.

Vauxhall has appointed Jenny Dawson as brand manager for the Corsa/Tigra range. She replaces Gareth Jones who has taken up the role of marketing manager for Opel Holland.

The Ford ‘Escort’ name might be revived just three months after executive vice-president Jac Nasser said it would be dropped. Sources at Ford say that the name is back in the running to brand the CW170 replacement car.

Virgin Net has appointed David Johnson to the new position of commercial director to help sign up companies for its online shopping service, due to be launched in the spring. He joins from Virgin Management where he was group legal manager.

Club Med is dropping its Aquarius brand of holiday villages and is planning a major advertising and promotional push focused on the flagship Club Med brand.

David Chapman, manager of international business development at Sheffield Business School has taken on the role of chairman of the Chartered Institute of Marketing. John Pratt, managing director of Leading Edge consultancy has been appointed vice-chairman. He shares the job with Dr Laurie Wood, lecturer of corporate strategy and marketing and director of the Centre for Audience Development Research at the University of Salford.

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