Motive lands 2m Bowyers

Motive Communications has won the 2m relaunch of the Pork Farm Bowyers pork pie range. The creative account has gone to Mustoe Merriman Herring Levy.

Andy Roberts, buying director of Motive, says: “These are very interesting brands to be working with.

“There is a growing counter culture towards ‘real food’, such as pork pies, and Pork Farm Bowyers has a great heritage in this area.”

Garry Smith, marketing director of Pork Farm Bowyers, comments: “Motive was appointed alongside Mustoe Merriman because they have a very strong working relationship and a focused strategic approach towards the development of our brands.”

Motive was appointed last week, although the pitch for the business, which also included Banks Hoggins O’Shea and Partners BDDH, took place last year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here