In 1991, the rules governing newspaper circulation figures were contained on just two sides of A4 paper. Any observer of the UK newspaper marketing and price wars in the past four years will not be surprised that new rules, drawn up last week, run to 38 pages. Legal battles over subscription copies, voucher schemes, the […]
Bass is about to unveil its latest commercial in the ‘Strong Words, Softly Spoken’ campaign for its Caffrey’s Irish Ale – part of a 10m marketing spend on the brand this year. The new execution, through WCRS, breaks nationally on Friday and features four close friends on a night out. It will be supported with […]
Local marketing decisions are usually taken within regional boundaries to enable budgets and resources to be distributed systematically. But a new report suggests local marketing activity should be tailored to suit different patterns of demand or consumption, rather than be undertaken within allocated geographic boundaries. Many surveys and reports highlight substantial variations in consumer behaviour […]
What is Jan Leschly on? One answer has to be 8m a year, as SmithKline Beecham’s chief executive. But I was rather wondering whether he was on some kind of recreational pharmaceuticals – whether he had dipped into the stock-cupboard, as it were – that had delivered a turbo-charged drive, ambition and boundless energy. For […]
New Labour pledged its support to the design industry almost as soon as it arrived in Downing Street. But nobody could have predicted that the support was going to be quite so literal. To date, the looming millennium celebration has employed at least 15 design agencies in various capacities, most recently Lambie Nairn @ Brand […]
Competition is the cornerstone of brand marketing. Yet in Germany, competition has reached such a pitch that it is increasingly a barrier to brand growth. Following a study of the current business climate, Bernd Michael, chief executive of Grey Middle Europe, has identified the major elements threatening brands. Michael argues that three elements have combined […]
Fabiola Arredondo is about to find out exactly what they don’t teach you at the Harvard Business School. The former merchant banker and trilingual graduate of Stanford University and the Harvard Business School, who spent much of her childhood in Spain and France, has just been appointed managing director of Yahoo! Europe. Arredondo may have […]
The rapid departure of Sunday Mirror editor Bridget Rowe, within hours of Kelvin Mackenzie’s takeover of the Mirror papers, shows that the man who revealed Freddie Starr’s taste for hamsters is serious about his new role. Mackenzie really is back in newspapers, after five years dabbling in television at BSkyB and LiveTV. That’s not a […]
Jeans brand Diesel will unveil a controversial advertising campaign in March, which includes ads of the Virgin Mary in jeans, a serial killer cutting up human limbs and a spoof on soft porn. The House of Fraser has already refused to run the ads in its in-store magazine, because it says they are “unsuitable”. For […]
As Internet advertising finds its feet, advertisers are learning their way round the intricacies of the medium. In an uncertain world of hits, page impressions and click-throughs, Web audits promise to measure the impact of ads more precisely than was previously possible. ABC//electronic’s Website audit service, launched last year, helps advertisers justify Website spending, says […]
Liz Claiborne, the US fashion giant with global sales of $2.5bn (1.5bn), has appointed Nikita Ranade to its newly-created top European marketing role. She joins from Estée Lauder, where she was marketing manager, and will report to Gaetano Sallorenzo, who was appointed president of Liz Claiborne Europe in September 1997. He says the retailer has […]
Motive Communications has won the 2m relaunch of the Pork Farm Bowyers pork pie range. The creative account has gone to Mustoe Merriman Herring Levy. Andy Roberts, buying director of Motive, says: “These are very interesting brands to be working with. “There is a growing counter culture towards ‘real food’, such as pork pies, and […]
Trust Kelvin Mackenzie to come up with the answer. While the creepy Mandelson twists his hands in tormented confusion over what to do with his Dome, the affable, bluff, and genially foul-mouthed former editor of The Sun effortlessly reads the pulse of the mob. Now sporting an extra chin and the title of deputy chief […]
Greenalls, the leisure group, has appointed former Guinness marketing director Brian Pate as marketing and commercial director for its pubs and restaurants arm. Pate joins as Greenalls tries to rebuild its image with the City after a poor performance last year. This was blamed on the managed pubs, and was accompanied by a string of […]
Sugar, the UK’s leading teen magazine, is launching its own branded clothing and lingerie range following the success of its music compilation album last year. The magazine – a joint venture between Attic Futura and North South Publishing with a circulation of about 500,000 – has appointed The Licensing Company (TLC) to manage the branding […]