The New Millennium Experience Company is still seeking more than 90m in sponsorship funds to support the Millennium Dome at Greenwich and the national Millennium Festival. That is despite the announcement yesterday of three new headline sponsors, which include Tesco and British Sky Broadcasting (BSkyB). The NMEC unveiled sponsorship deals, embracing those previously announced, totalling […]
Management meetings have been called this week at CLT-UFA-owned radio stations, fuelling speculation that the communications giant is poised to sell off its UK radio interests. Management at Atlantic 252, wholly owned by CLT, and at Talk Radio, in which CLT has a controlling interest, are understood to have met with staff to discuss the […]
Vienna’s famous river may not be as blue as it was in the 19th century but the city remains one of the conference capitals of the world, as it was in the days when right-wing royal Prince Metternich hosted the Congress of Vienna, which helped redraw the map of Europe. Officially, the city is now […]
Travel remains a major tool for companies looking to motivate staff, but there are still many companies who seem unable to get the best results from these trips. Incentive trips are logistically difficult to organise, but also contain the seeds for much dissatisfaction among staff – the very people one is trying to please. So, […]
Mobile phone network Cellnet is to use Damon Hill in a 2m campaign promoting its Traffic Line information service. The campaign breaks next Monday, just days before the opening Grand Prix of the 1998 series in Melbourne, Australia. Hill, who has previously starred in a Pizza Hut campaign, will compete as part of the Jordan […]
Once, conferences were low on a hotel’s priority list, with badly-lit rooms and a flipchart plus indelible marker described as “comprehensive facilities”. Today many offer a proficient one-stop-shop to conference organisers. Aware that clients expect increasingly professional service for meetings and conferences, hotels have installed sophisticated technology and staff are trained to provide a dedicated […]
When the last Mini Metro rolled off the Longbridge production line, the knocking sound you heard was not the piston rods, but a hammer driving yet another nail into the coffin of Middle England. You could spot a Metro driver a mile away. Not that he ever was a mile away: he was always right […]
We hear a lot of talk about how Website owners can deliver targeted, good value, accountable advertising through the Internet. But does reality match the hype? In practice, a number of stumbling blocks continue to raise con cerns among those, myself included, responsible for handling online media buying. The reluctance of site owners to be […]
It is now commonly said in media circles that, very soon, posters will be the only broadcast medium. With the development of digital transmissions, it seems certain that other traditionally-broadcast media will see their audiences fragment, leaving outdoor as the only medium which is unavoidable and unmissable – especially for the young and upmarket. But […]
The Diary was leafing through Mintel’s report on the football business and was suddenly struck by the line: “The market for football is characterised by intense loyalty to a team with most spectators being supporters who want their team to win”. The Diary is looking forward to Mintel’s searing report on water, where it reveals […]
A marketing or exhibitions manager discussing the cost of a stand booking with a show organiser could find themself facing a few hidden dangers, as only 20 per cent of the costs are visible. Among many experienced managers, exhibition costs have a legendary infamy – like TV advertising production there always seem to be many […]
If you are Coca Cola, Nike, Walkers, McDonald’s, Cadbury’s and cable channel Nickelodeon the future looks good. Children aged 5 to 17 love you. But if you are one of their closest, or even more distant, rivals the views of these key consumers makes less happy reading. According to fresh research from SMRC Childwise (MW […]
Somerfield marketing director David Coles will become marketing head of a 1400-strong high street food store chain if the proposed 1.2bn merger of Kwik Save and Somerfield goes ahead. Coles was marketing director at Safeway before joining Somerfield four years ago. He began his marketing career at United Biscuits as a marketing controller then stepped […]
Paul Woolfenden, promotions director at the Telegraph Group, is to join Express Newspapers as marketing director. He replaces Justin Jameson, who returns to a career in consultancy, and will report to Express Newspapers managing director Nicholas Rudd-Jones. He will be responsible for marketing The Express, The Express on Sunday and the Daily Star. Rudd-Jones says: […]
In a few months time, the Thomson Travel Group is expected to make a momentous move. It will, conditions permitting, float itself on the UK stock exchange. So what? you say; companies do it all the time. But Thomson is no ordinary company. Its size and importance within the travel sector give it a commanding […]