5m Tetley Bitter stays at Saatchi

Carlsberg-Tetley has pulled off a surprise move by re-appointing Saatchi & Saatchi to handle its 5m Tetley bitter account after a five month review.

Carlsberg-Tetley has pulled off a surprise move by re-appointing Saatchi & Saatchi to handle its 5m Tetley bitter account after a five month review.

The expectation, inside C-T and outside, when the account was pitched (MW September 4 1997) was that it would move. But Saatchi has won through in a final round against Leo Burnett. Both agencies have had work in research since the end of last year.

But sources close to the account suggest it may be a short-lived win. Marketing director Doug Clydesdale, appointed last month (MW January 15), is understood to be preparing a further review which may involve other agencies.

A C-T source admits that the result was unexpected and claims that the company is still “dissatisfied” with the creative ideas. “Saatchi’s did not come up with a winning campaign,” says the source.

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