Luxury German car maker Audi unveils its latest print campaign through Bartle Bogle Hegarty on Sunday, which concentrates on Audi’s ‘state of the art’ product features. The execution ‘Map’ superimposes a street directory map of central London onto an aerial view of a car, to show that the Audi A8 Satellite Navigation System (which uses voice prompts) is so advanced it can guide the driver though the most complex road networks.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?