Scottish branding firm hires boss
Nick Boyd, former marketing director of Scottish Courage Brands, has been appointed marketing director of Scotland the Brand, the organisation which manages the Country of Origin Device.
The Country of Origin Device is a branding system which is used to endorse authentic Scottish goods and services. It is granted under licence, for a fee. Boyd says: “We aim to create a brand recognised throughout the world.”
Clydesdale Bank is considering using the brand on its bank notes and the organisation has approved 14 other goods and services which may carry the marque – though Boyd says it is too early to announce them.
Scotland the Brand is a partnership formed by Clydesdale Bank, the British Council, the Scottish Tourist Board and Scottish Trade International.
Since Boyd left Scottish Courage Brands, he has been replaced by Brian Sharp, who was Scottish Courage’s director of ales.
