Scottish branding firm hires boss

Nick Boyd, former marketing director of Scottish Courage Brands, has been appointed marketing director of Scotland the Brand, the organisation which manages the Country of Origin Device.

The Country of Origin Device is a branding system which is used to endorse authentic Scottish goods and services. It is granted under licence, for a fee. Boyd says: “We aim to create a brand recognised throughout the world.”

Clydesdale Bank is considering using the brand on its bank notes and the organisation has approved 14 other goods and services which may carry the marque – though Boyd says it is too early to announce them.

Scotland the Brand is a partnership formed by Clydesdale Bank, the British Council, the Scottish Tourist Board and Scottish Trade International.

Since Boyd left Scottish Courage Brands, he has been replaced by Brian Sharp, who was Scottish Courage’s director of ales.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here