Bartle Bogle Hegarty has created a multimedia advertising campaign with a space age theme to support the launch of Lynx’s latest fragrance, called Apollo, on February 16. Advertisements for the Elida Fabergé brand target a core 17- to 18-year-old male market, and feature a mysterious woman’s face, appar-ently transmitted from space. She extends her hand and a can of the new fragrance appears. The campaign features TV, posters and print ads, including postcards which will be inserted in male lifestyle magazines. Media is bought and handled through Initiative Media.