Bulmer chief quits for Utd Norwest role

Cider maker HP Bulmer’s international marketing director, Paul Siviter, has left to join community retailer United Norwest.

Siviter takes up the post of head of marketing at the co-op, which is strengthening its 450m food division. United Norwest is the third biggest co-op in the UK after the CWS (the Co-operative Wholesale Society) and the Co-operative, formerly known as CRS (Co-operative Retail Services).

When he was at Bulmer, Siviter reported to John Harvey, the managing director of Bulmer’s international division, who is now looking for his replacement.

As the first international marketing director for the cider manufacturer, Siviter was responsible for the overseas development and growth of brands including Strongbow and Scrumpy Jack.

A spokesman for Bulmer says Strongbow’s key overseas areas are Belgium, Italy and Greece. Scrumpy Jack has been introduced to South Africa as an alternative to Strongbow – to avoid clashes with an existing cider brand there called Crossbow. The company also owns an Australian operation which has, in turn, recently bought a New Zealand cider maker called Harvest Wine Company, to be renamed Bulmers Harvest.

United Norwest was formed in 1991, through a merger of the Norwest and United Societies, and operates 250 stores.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here