Eurosport to sell rights to soccer tournament

Pan-European sports broadcaster Eurosport has bought the rights to a key football tournament on the eve of the World Cup in France this year.

The broadcaster has sealed the three-year sponsorship and TV rights to the International Festival Espoirs of Toulon, otherwise known as the under 21-Cup of Toulon, for an undisclosed fee.

The competition is a showcase for young talent. In the past stars such as Paul Gascoigne, Alan Shearer, Frenchman David Ginola, Bulgarian Hirsto Stoichkov, David Beckham, and Michael Owen have all played there.

Eurosport wants to sell the TV rights to the tournament around the world, and is also looking for a platform of five sponsors, for a fee understood to be 200,000 a year. For this the sponsor will get break bumpers on screen, ground hoardings and opportunities to link its brand to the tournament, for example as the official car or drink.

The eight teams taking part will be Argentina, Brazil, China, England, Germany, France, Portugal and South Africa. The tournament takes place from May 14 – 23.

This is the first time Eurosport has bought an event, incorporating the opportunity to sell TV rights and sponsorship packages, along the same lines as sports marketing agencies such as International Management Group.

Eurosport UK sales director Tom Keaveny says: “This is the way the market is going and we need to embrace change.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here