Researchers are accountable

Of course it’s not true that market researchers can walk away once their research is done, as Jackie Boulter suggested in the Special Report (MW January 29).

If we truly believed that we were not accountable for the quality of our work we would not get much repeat business. Unlike ad agencies, we do not have the comfort zone of the long-term account – we have to fight it out in the market for nearly every survey we do.

That is why agencies like BJM are so proud of the fact that our top 20 clients have been coming back to us for an average of 9.1 years.

Nigel Spackman

Managing director

BJM Research & Consultancy

4-5 Bonhill Street

London EC2

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here