Of course it’s not true that market researchers can walk away once their research is done, as Jackie Boulter suggested in the Special Report (MW January 29).
If we truly believed that we were not accountable for the quality of our work we would not get much repeat business. Unlike ad agencies, we do not have the comfort zone of the long-term account – we have to fight it out in the market for nearly every survey we do.
That is why agencies like BJM are so proud of the fact that our top 20 clients have been coming back to us for an average of 9.1 years.
BJM Research & Consultancy
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