Without advertising there would never be a newspaper. Who should know more about that than the editor of The Times, Peter Stothard?
His first job after leaving college was working as a trainee account holder for Leo Burnett, where he got his teeth stuck into the Cadbury account.
The Diary would like to see him in fuschia-pink hot pants doing the limbo.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.