Sony has become the latest manufacturer caught up in the ‘grey market’ battle with retailers (MW February 5). Tesco put German-sourced Sony PlayStation games on sale this morning without the permission of the manufacturer.
SmithKline Beecham, the healthcare giant, has announced a pre-tax profit hike of seven per cent for 1997. Profits now stand at 1.6bn. The company is understood to be launching a brand extension of its Horlicks drink, which is handled by Grey Advertising.
Five Alive (right), the fruit juice brand made by Coca-Cola, is revamping its packaging. The new pack graphics will be out by mid-April.
Cadbury Schweppes has appointed David Alexander to the post of vice-president of marketing for Africa, India, Middle East and Europe Beverages. As part of the same marketing restructure, Paul Troy, European brands director who has taken on responsiblity for Schweppes’ pan-European strategy for advertising and sponsorship, will now report directly to Alexander. Robin Chatterton, marketing director European bottling and Andrew Mann, marketing director for the UK and Ireland, also report to Alexander. Dominic Lowe takes on the role of UK and Ireland managing director.
Naya, the Canadian bottled water manufacturer, has appointed Alan Garbutt as senior vice-president of sales and marketing and Ian Rabbidge as sales and marketing manager, UK, with the aim of achieving 250 per cent growth in the UK.
Budweiser is launching a 473ml, wide-mouth bottle for sale in off-licences.
Alfred Dunhill, the luxury goods retailer, has appointed Steve Ramsay as general manager. He comes from Gucci Timepieces UK, where he was general manager. Joan Rolls also joins, from Vogue magazine, as marketing director.
Grolsch, the Dutch lager, is launching an air ticket deal with airline KLM UK offering customers a return flight to Amsterdam for 59 return if they collect 12 ring-pulls or labels from special cans or bottles.
Kwik Save has adopted the British Heart Foundation as its charity of the year. It aims to raise 250,000 this year.
Peperami is to sponsor Toys For Boys, an annual event held at Olympia which aims to bring men’s lifestyle titles to life.
Nintendo is tying with fashion retailer Red or Dead for London Fashion Week at the end of this month.
Save the Children has commissioned a series of leading British artists, including Damien Hirst and Gary Hume, to create artwork with their children. The pieces are to be shown in Selfridges and then auctioned for charity.