DIGESTS

EMAP is strongly tipped to be the likely buyer of London easy listening station Melody Radio. Scottish Radio has been outbid, leaving EMAP as the only known remaining candidate.

Sun assistant editor Paul Ridley is to join Mirror Group Newspapers as director of sport.

FourFourTwo has appointed Matt Tench, formerly deputy sports editor of The Independent as editor. FourFourTwo showed a record ABC figure for the period of July-December 1997, with circulation up 25 per cent to 88,012.

Loseley Chilled Products is advertising for the first time in the quality press. The campaign, through Gotham, is for its yogurt brand and will appear in Marie Claire, Good Housekeeping, Hello!, and Marie Claire Health & Beauty. The ads aim to communicate the product’s high quality and draw an association with luxury jewellery. Media buying is by Western Media.

Carlton TV has secured extra advertising for its London Bridge twice-weekly drama. Headlines advertising the latest storyline will appear on Evening Standard billboards – normally reserved for editorial headlines – at mainline stations. If there is no major news headline, the ads will be used on other stalls across the capital.

Channel 4 is launching a poster campaign featuring more than 1,600 48-sheets sites to tie-in with its on-air promotion playing on the sexual chemistry between presenters Johnny Vaughan and Denise Van Outen. BMP4 is Channel 4’s roster agency.

Peter Drury, a commentator on BBC’s Match of the Day, is joining ITV in March. He will be part of the ITV team in France for the World Cup.

Granada and Border Television, together with EMAP Radio, will officially launch Live Challenge 99, a charity initiative, on Thursday February 26. The TV and radio partnership will support fundraising events organised by up to 25 companies in the Granada and Border regions over the next year. An hour-long TV programme will launch the programme in the regions on February 26.

CNN International has lost its senior vice-president for public relations Geraldine Sharpe-Newton.

MTV Networks Europe has appointed Christiane zu Salm-Salm as managing director. She will be responsible for MTV in Germany, Austria and Switzerland.

Autosport, the motorsport magazine, is launching a Website on March 6. Autosportmag.com will feature news, reports and results from the racing scene around the world.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here