DIGESTS

Hoverspeed Fast Ferries is understood to be talking to agencies about its 2.5m advertising account. The account is held on a project, but non-exclusive, basis by the McWilliams Partnership. Commercial director John Smith says: ‘Anything is possible and we are looking at all our options.’ Hoverspeed runs hovercraft and SeaCats cross the Channel and is looking at creating a new ferry route. It recently appointed media agency The Media Shop.

Lansdown Conquest has recreated the ‘Big Freeze’ in Venice in 1929, when the city’s waterways froze over, as the backdrop for its new 4.5m TV campaign promoting the Alfa Romeo 156.

Twinings, the specialist tea company, has shortlisted MBA and Mitchell Patterson Grime Mitchell and two others for its 2.2m through-the-line account.

Labatt Canadian Lager is targeting 18- to 24-year-old ‘lads’ with an aggressive new poster campaign by Holder Henry Pearce & Bailey. Lager ‘louts’ make bold statements above the headline ‘Seriously cold hearted lager’.

Tesco has appointed Dynamo Marketing to manage its World Cup promotional campaign, which will include activities in stores and through the Clubcard loyalty scheme.

Arc Advertising has appointed Will Hamilton as its marketing director. The move follows the departure of Tim Coton last week to Foote Cone & Belding.

Saatchi & Saatchi has created a pop video for rhythm and blues singer Mannix Lee’s debut single ‘I’ll be here to the final tear’, in aid of the Great Ormond St Children’s Hospital.

Interbrand Newell & Sorrell has appointed Amber Collins as its marketing director. She was deputy group director at Saatchi & Saatchi, where she met Rita Clifton, the merged entity’s chief executive.

Gremlin Interactive, the computer games company, has drawn up a long-list of ten agencies for its account, which could be worth up to 1.5m.

The Imperial Cancer Research Fund has hired WWAV Rapp Collins as its direct marketing agency. WWAV handles business for several charities including Oxfam, Shelter and Scope.

Virgin Atlantic is launching an advertising campaign at the end of this month through agency Rainey Kelly Campbell Roalfe. The new campaign will not feature Helen Mirren, star of previous ads.

Hosta Meltis, maker of New Berry Fruits, has appointed Willox Holmes & Law to its 1.5m advertising account.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here