DMB&B has been hired by the Foreign & Commonwealth Office to handle its 1m anti-football hooliganism brief, ahead of this sum-mer’s World Cup.
The agency beat EURO RSCG Wnek Gosper and TBWA Simons Palmer. The focus of any campaign will be to encourage fans not to travel to the tournament in France without tickets.
Daniel Taylor, DMB&B board account director, says: “It’s all about showing a genuine understanding of the audience and an understanding of what communication can and can’t do.”
The English Football Association is understood to be planning a simultaneous campaign to improve the image of English fans abroad during the four-week tournament.
But after the violence in Rome last October, during England’s final qualifying game against Italy, the authorities are acutely concern ed about potential flashpoints – the lack of tickets will contribute to that.
Abbott Mead Vickers.BBDO has won the 1.7m climate change account from the Department of Environment, Transport & the Regions.
The campaign is designed to encourage energy conservation and promote its link to reducing green-house gases. DMB&B, BMP DDB and Rainey Kelly Campbell Roalfe were involved at an earlier stage.
It is understood AMV also beat DMB&B to a campaign to encourage back-seat car passengers to wear their seatbelts.