Producers seek deals for Four Weddings follow-up

The producers of the sequel to Four Weddings and a Funeral, one of the most profitable British films ever made, have began a search for product placement deals to help promote the film on its release.

A spokeswoman for the film’s distributor confirms that product placement specialist IEM has been appointed to arrange co-promotion deals with other companies.

Scripts of the film, known by the working title The Notting Hill Film, are being sent to product placement specialists who act for clients.

The film stars Hugh Grant and Julia Roberts in a romantic comedy written by Richard Curtis, who also wrote Four Weddings. The film will be distributed by PolyGram Filmed Entertainment.

The company is trying to arrange 2m worth of joint marketing support in the UK and anything up to 5m more around the world.

Gordon Arnell, marketing director of Eon Productions, which made James Bond film Tomorrow Never Dies with product placement deals worth 35m, says: “These things work best when money never changes hands, but you get an agreement with the company to promote the film in their outlets when it is released.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here