TV’s ice man gives old job cold shoulder

If marketers feel a strange affinity with the Ice Master, the compere of ITV’s new Saturday night show, Ice Warriors, it is because he is a kindred spirit.

In his street clothes The Ice Master is Philip Ferentinos who, for three-and-a-half years, was a marketing manager with Birds Eye Wall’s.

The six-foot-five, 17-stone, former marketer introduced Magnum to the UK, worked on Feast and spent time in Birds Eye’s frozen foods new product development department before leaving the company in 1993.

But the lure of greasepaint always lurked within this hard-boiled Unilever marketer. “In my heart, I always wanted to be an actor,” he says.

If former Unilever colleagues do not recognise the name Ferentinos it is because he was called Philip Evans when he worked there. He comments: “Ferentinos is my Greek mother’s name. I have a dark complexion so I decided to change my name to suit my brand.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here