Analysts get it right first time

The Diary was leafing through Mintel’s report on the football business and was suddenly struck by the line: “The market for football is characterised by intense loyalty to a team with most spectators being supporters who want their team to win”.

The Diary is looking forward to Mintel’s searing report on water, where it reveals it is wet; its controversial views on Alaska, where it argues it is cold. And the company’s own look at itself, where it admits some of its analysts are paid money for old rope.