Damon Hill to star in Cellnet drive

Mobile phone network Cellnet is to use Damon Hill in a 2m campaign promoting its Traffic Line information service.

The campaign breaks next Monday, just days before the opening Grand Prix of the 1998 series in Melbourne, Australia. Hill, who has previously starred in a Pizza Hut campaign, will compete as part of the Jordan team in the Australian race.

The campaign will run in national press and on the back of National Express coaches. It promotes the telephone service which offers up-to-the minute advice on how to avoid traffic problems.

Cellnet has had a relationship with Hill for more than ten years. It sponsored the former world champion before he launched his Formula One career but has never used him in its ads. The work was created by Abbott Mead Vickers.BBDO.

The company is currently airing a brand campaign and recently hired the data base marketing consultant Ed Carter to support its direct marketing efforts.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here