Digests

British Gas’ long-awaited Home Office tribunal to settle the issue of ‘opt-in’ mailings (whether consumers should have to opt in or out of receiving mailings) started this week with opening speeches from counsels for British Gas ; and the Data Protection Registrar. The hearing is expected to last for at least a month.

Bacardi-Martini has hired Rob Horlick from Bass as trade marketing manager for the on-trade and promoted Sharon Reid to brand manager for Bacardi Carta Blanca.

Scoot, the Internet and telephone information service company, has appointed the former managing director of security transport company, John Coleman as managing director. He will start in the newly-created position at the beginning of March.

Falmer Jeans has become a major shareholder in streetwear brand Dosse. Falmer will manufacture and distribute Dosse.

Wilson, the sports equipment brand, is launching a campaign to promote its new squash racquet. The ads were developed by DDB Needham Chicage and emphasise the racquet’s “Power Holes” technology, which increase the racquet’s strength by a claimed 25 %.

Avon Cosmetics is to sponsor the Fashion Targets Breast Cancer push.

The Campaign for Learning has appointed Michelle Wake as its new marketing director. She comes from the Institute of Public Relations, where she was business development and marketing manager.

Virgin Atlantic is launching a 2m TV campaign, featuring contemporary poet Murray Lachlan Young. The ads will air in London and the South-east, on terrestrial and satellite channels.

Play by Play, the US-based toy company, has been awarded the master licence by Warner Brothers Consumer Products to manufacture and distribute its Looney Tunes and Cartoon Network characters in Europe and other markets. Characters include Bugs Bunny, Tweety, Sylvester, Daffy Duck, Scooby Doo and Tom & Jerry.

Imperial Tobacco is to launch a promotion for Embassy offering smokers a free pocket-sized “Guide to World Snooker”. The booklet is available with the purchase of 40 of any brand of Embassy cigarettes.

Homebase will not be using DIY BBC TV presenters Kevin McCloud and Laurence Llewelyn-Bowen in paid-for TV advertising, as suggested incorrectly in a Marketing Week headline last week.

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